Should You Smile in a Headshot? A Guide to Facial Expressions
It happens to almost everyone for their first headshot: you’re prepping for the photo shoot and suddenly find yourself staring at the mirror, wondering what kind of expression feels right. Should you smile a little? Smile big? Keep it neutral? After all, this image could end up on your resume, social media, website — it needs to send the right message. But fear not! Our professional photography experts are here to help you explore your options and feel confident in front of the camera.
The Importance of Expression
Think of your expression in a headshot as part of how people will perceive your personal brand. It’s often the first cue people use to get a feel for your energy, professionalism, and even likability. A calm, open face can say “I’m approachable,” while a more intense, serious gaze might say “I’m all business.” These subtle signals influence how others perceive your competence and character. That moment of first impression provided by the photography of your headshot can make a lasting impact. Because of this, it’s essential to understand that expression matters just as much as lighting, clothes, or background.
Big Smile, Little Smile or No Smile?
There’s something universally alluring about a genuine smile. It shows the personable, human side of professionalism, the part that says, “I enjoy what I do, and I enjoy connecting with others.” In client-focused roles like coaching, therapy, sales, or hospitality, a warm headshot expression can feel inviting to potential clients. People are drawn to warmth, and a smile sends the message that you're approachable and easy to talk to. Even in more formal industries, a subtle smile can communicate approachability and trustworthiness. Wondering how big you should smile in your headshot? The key is to smile in a way that feels true to who you are and what your brand represents.
When Does a Serious Expression Matter?
In certain industries, a more serious expression can communicate focus, expertise, and authority. For roles that involve high-stakes decisions, legal matters, or leadership positions, a confident, composed look might serve you better than a smile. This kind of expression signals that you're someone who takes your work seriously. It can project strength and reliability, especially when clients or colleagues need assurance that you’re in control. A straight face can reflect calm, intelligence, and purpose. Sometimes, quiet confidence speaks louder than a grin. Your professional headshot is all about presence, and a serious expression can project that you are someone who commands attention without needing to smile. When photography is done right, it tells your story with strength and subtlety.
Matching Expression to Your Brand
The right expression can instantly strengthen your personal brand. Someone in coaching or wellness might want to project calm, empathy, and openness, and a soft smile helps express that. A tech executive, on the other hand, might want to embody vision, intensity, and direction, so a more serious look might better serve that image. Your audience should feel like they’re meeting the same person online and in real life. When your expression matches your message, you’re building brand trust before saying a word. It's one of the simplest ways to support consistency across platforms.
Professional Photography Tips for Expression
Instead of trying to “look confident,” try to feel confident, as the camera can pick up the difference. We will coach you through this.
Wear clothes that make you feel good and reflect your brand.
Don’t rush into shooting the moment you arrive. Spend a few minutes chatting with your headshot photographer to relax and get on the same page about your headshot goals.
When it’s time to pose, avoid holding one expression too long. Try shifting slightly between shots to keep things dynamic. Micro-movements in your smile or eyebrows can bring your expression to life. We will coach you through this too!
The Power of Having a Variety of Headshots
Business opportunities can require different photographic approaches and energy. Having a variety of headshot options on hand, ready to go will allow you rise to each occasion. You might need something more formal for a conference speaking bio, and something more relaxed for your “About” page or community outreach. Instead of reusing the same image everywhere, build a small library of headshots that reflect your brand from multiple angles. It signals attention to detail and professionalism. Plus, it keeps your online presence feeling fresh and alive!
Capture Your Best Look with the Headshot Gal
When it comes to capturing the perfect headshot for professionals in Colorado, choosing the right photographer makes all the difference. With years of experience, The Headshot Gal knows how to bring out your best qualities in front of the camera. From adjusting your posture to coaching you through the perfect expression, our team is here to help you feel confident and natural throughout the process. If you’re updating your professional profile or creating new marketing materials, you can trust us to capture professional headshots that will leave a lasting impression. Get in touch with the Headshot Gal today so you can tell your story with your most authentic look!